There’s no denying the fact that “Content is the King”. It is the best way to tell your story to the customers directly. It’s a great way to capture the attention of your target audience by telling them stories they want to listen. By story we mean the content that is useful to your audience and relatable to your business. It’s the marketing of your business through sharing educational and entertaining information that your readers are seeking. It’s a strategic marketing approach to reach out to your audience by creating value for them through your business’s products or services. Relevant content also contributes to a successful SEO for your business.
Content marketing is inevitable to engage your audience, educate them, increase the Lead Flow. We act as a solution partner by providing a customized strategy and execution for your content marketing.
What’s the BESI advantage?
We at BESI, live and breathe content as digital marketing is 80 % about content and 20 % about marketing. The secret to successful digital marketing lies in the quality content behind it. As a well-established and experienced digital marketing company, we understand the value of the right content. Every single piece of content is put through a rigorous plan of action, built around relevant keywords and is a result of comprehensive research.
The most consumable format of content marketing is:
Webpage content | Newsletter & Email | Social Media Marketing | Blog & Articles | Videos | Infographics | SMS
Before you dive into the importance of content marketing, you need to understand the four steps involved in the buying cycle:
- Awareness – Prior to awareness, customers have a need and are unaware that there is a solution for the same. So, this the first in the buying cycle, where one needs to create the awareness about their product/service.
- Research – Once your target audience is aware that there is a solution for what they are seeking, they will research for your content to find the solution. For e.g. A job seeker will look online to find out where are the openings and thus find a solution to his/her needs.
- Consideration – The customers has by now started comparing different products in terms of quality, availability and price among different competitors.
- Buy – At the final stage, customer makes their decision and moves forward with their transaction.
Conventional and traditional marketing is great when it comes to second two steps. But, content marketing taps into the first two stages of the buying process as it raises awareness of the solutions your audience is seeking. It is the most important form of marketing today in the world of internet as every single buyer before looking for a product offline goes to the search engine to know about the product details; no matter they buy it online or not. Your business’s presence over internet is as essential as water to fish. With a good representation of your business online, you’ve half way convinced your target audience in their buying decision
We at BESI, live and breathe content as digital marketing is 80 % about content and 20 % about marketing. The secret to successful digital marketing lies in the quality content behind it.
As a well-established and experienced digital marketing company we understand the value of right content. Every single piece of content is put through rigorous plan of action, built around relevant keywords and is a result of comprehensive research.
This is how we work:
Research – BESI work in a proper process. First step in the process is research; we do not decide and strategize the final plan without research. Our research includes knowing about your business, your goals, about your industry, your values and we collect all the data that we need to begin. We only begin our creativity once we have the facts and idea of how content should be for your business. We find out what is the type of content that attract audience of your niche industry.
Ideation – Once we know what content will work for your business, we tailor content plan that matches your services and products with your audience demographic. Our idea of content for your business revolves around the maximum ROI that you can fetch.
Creation – Content is an art and our team comprise of content artists to build your content in the most creative form. We create content that is catchy and convincing.
Editing – After we’ve created and before we share it, we make sure it passes through an observant eye for proof reading. Once the content is editorialised, it is released from our end. We make sure every content is concise, SEO friendly, creative and convincing.
Sharing – Content has to be made live to reach out to its audience. It needs to be promoted and spread; we help you make this task lighter for you by taking the efforts of promoting it. We build a strategic and cost-effective social plan for the promotion of your content and place your content wherever your audience are most likely to be present, be it social media, Ad Words, YouTube, anywhere and everywhere.
Measuring – Every article we created for your business and promoted them are then analysed and built upon. With our expertise we intend to build most relevant content for you and keep updating and changing as per need and the performance of the content promoted.
You might as well be thinking as to what more can we do for you? Well, we believe in value addition to your purpose therefore we also check the content that you already have associated with your brand and help you make it better and more attractive. We just don’t do content for your business; our goal lies in building your business into a brand. So, involve our mind, heart and hand in doing what we love and building what you love.